It amazes me how much people will pay for a “quality product”. Look at the generic brand of Tylenol vs generic brand, or Reactin vs generic brand. What makes people pay premium, 3X, 5x or even more for the exact same product?
I have learned over the years to believe in the products and services you sell. People often want the blind confidence that you believe your product is superior even they know it’s the exact same.
Don’t give out unnecessary discounts. Don’t be needy and beg for business. Let the customers line up and come to you.
When you have a premium product, you deal with premium customers. No cheap people looking for a bargain, simply people looking for good value.
On the other hand, if you have an overpriced product that sucks, and horrible customer service.. well you’ll probably be out of business soon.